Why Am I Obsessed With Luxury Hauls and Collections?

Saturday, September 10, 2016


I don't know whether this is a newer trend on Youtube or if it has been going on for a while, but I've noticed an increase in "luxury" videos that I just can't seem to escape. They're in my subscription box (by choice, of course), my suggested videos, in the side bar...they're all over the place. And I love it.

For those who don't know, the "luxury" videos on Youtube include anything from high-end (higher than Sephora, more YSL, Tom Ford, etc) makeup to clothing hauls from Nordstrom, Saks, Harrods, Selfridges, whatever sort of department store that retails high-end designer products, to purchases made from the flagship stores or at other re-sellers like Net-A-Porter or Luisa Via Roma. Essentially, the Youtubers will either film what they purchased recently, including cutaway shots of the items being worn or styled, or they'll film collection videos. These can range from my shoe collection to my Chanel collection to my designer handbag collection and anything in between.

Maybe it's my fascination with fashion that draws me in. Despite the luxurious nature of the products, something about them seems almost accessible when they're being shown in such a casual light. The videos are sans editorial drama, over-the-top styling. It's high-end pieces stripped down to a simple conversational video. Perhaps this sort of accessibility and casual take to high-end pieces isn't something that is wildly accepted in a fashion world that can seem highly exclusive at times.

I love haul videos in general, but I've been non-stop watching all of these luxury based videos that pop up on my Youtube dashboard. I love seeing people's top five favorite luxury buys, their five least favorite. I love hearing what are the best handbags $1000 and under. I love seeing luxury handbag collections that take over fifteen minutes to show. I just love seeing people's personal style and taste, no matter if it's through a $15 t-shirt to a $4000 handbag. It could seem excessive to some (perhaps most), but there's something fascinating about it and I just can't help but watch and engage.

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